media and Digital marketing blog
to this blog about social business and digital marketing. I am
very interested in all aspects of social media marketing and am
fascinated how social media has changed the way we communicate
with each other. To the right you will find indexes divided by
article subjects on Facebook, Twitter, Linkedin, YouTube and of
course Social Media. If you wish to fbe alerted of new articles,
just follow me on Twitter. I am also highly interested to hear
the opinion of others, so do not hesitate to comment here on any
article, or in the discussions about them on LinkedIn, Google+
eye movement detection opens world of opportunities
Eye movement detection could improve Analytics and use of event
driven dynamic content.
great new application for smart phones, but eye movement detection
could open revolutinairy opportunities in site analytics and filling
pages with event driven dynamic content.
marketing campaigns: deliver an event driven service to clients
eMail marketing has very strong advantages. An eMail marketing campaign
can be set up quickly and easily and enables you to reach a large
audience at relative low cost.
Search Management and Analytics
How to improve your SEO within the new Google rules.
ahead of Google’s new search rules with Pand and Penguin is getting
harder all the time. On the other hand Google hides 40% of SEO results,
making it harder to analyse the results of our SEO efforts. Is this
negative for search engine optimization or actualy much better?
many fans do you need to be successful in Facebook?
social businesses only need 10 fans in Facebook
discussing Social Media with managers, their first question usually
is: “How many fans do I need to be successful in Facebook?” The
number they expect to hear is somewhere around ten thousand, as
it has a nice ring to it. My answer is always "no more than
sites will replace many stores
on the article below:
online retail replace the in-store experience"
are only able to keep a limited amount of stock, while eCommerce
sites can offer millions of products and they can offer an endless
number of niche products that would not be profitable in store.
To my idea it is a question of time before most stores will have
'11 Social Media Conference
Social Media Marketing vs Social Business: Why many organisations
fail at Social Media.
Short introduction to panel Q&A session, explaining the essence
of Social Business and how this differs from Social Media Marketing
and why Social Business is working far better.
Facebook strategy: social media success or common marketing?
bank's Facebook success is hailed in several articles. The question
is: Is this a successful social media strategy or has Commonwealth
made the same mistake as many others before, using this innovative
medium for old-fashioned marketing campaigns?
Will online retail replace the in-store experience?
online shopping grow to such an extend that it will be the end of
physical stores? Or will consumers always prefer to buy their goods
your grandmother about social media
Do not ask marketing gurus for advise about social media. Ask your
grandmother as she
has much more experience and knows what really matters in customer
ROI in Social Media
Speach at AD:tech Online Marketing conference, Sydney in panel:
Next generation social media strategy.
Measuring the ROI of social media marketing is as simple as with
any ordinary marketing campaign, you just need to have clear objetives
and well-defined targets.
review: We are all Weird
review of Seth Godin's latest book
According to Seth Godin we are witnessing the most important
revolution of our time". According to him I am definitely
Weird, but I am certainly happy to be so.
you and your business on LinkedIn?
you are an individual looking to build a network or searching for
a job, or a company trying to market your products, LinkedIn is
the place to be. A personal or company Linkedin account can help
you generate leads and build your reputation for your business or
land you a new job.
Social Media in a Nutshell
A one page overview
of Social Media and its most important aspects. Read