eMarketing Reflections

 
Articles Book reviews Case studies In a Nutshell
Welcome to eMarketing reflections
January, 2012

Jeroen Hoekman - Social Media Director - On eMarketing Reflections

Welcome to this blog about social media. I am very interested in all aspects of social media marketing and am fascinated how social media has changed the way we communicate with each other. Feel free to comment on any article to improve my own knowledge of the subject and to help others use this medium in the best way possible.
 
Cheers,
Jeroen

Commonwealth's Facebook strategy: social media success or common marketing?
Book review - The Thank You Economy - Gary Vaynerchuk - On eMarketing Reflections
Commonwealth bank's Facebook success is hailed in several articles. The question is: Is this a successful social media strategy or has Commonwealth made the same mistake as many others before, using this innovative medium for old-fashioned marketing campaigns?

Ask your grandmother about social Do not ask a Marketing Guru when you are interested in Social Media, ask your grandmothermedia


Do not ask marketing gurus for advise about social media. Ask your grandmother as she knows exactly what matters and has more experience.

ENGAGE '11 Social Media Conference
Book review - The Thank You Economy - Gary Vaynerchuk - On eMarketing Reflections
Social Media Marketing vs Social Business: Why many organisations fail at Social Media

Short introduction to panel Q&A session, explaining the essence of Social Business and how this differs from Social Media Marketing and why Social Business is working far better.

 

Book review: We are all Weird
Book review - The Thank You Economy - Gary Vaynerchuk - On eMarketing Reflections
Short review of Seth Godin's latest book

According to Seth Godin we are witnessing the most important revolution of our time". According to him I am definitely Weird, but I am certainly happy to be so.

Book review: The Thank You Economy
Book review - The Thank You Economy - Gary Vaynerchuk - On eMarketing Reflections
Short review of Gary Vaynerchuk's latest book "The Thank You Ecnomy"

Although social media has empowered the customer and companies need to start paying attention to them, the essence of Gary's book is that companies need to change the way they do businesses and not only online, but also off-line....

Are you and your business on LinkedIn?
Are you and your business on Linkedin?
Whether you are an individual looking to build a network or searching for a job, or a company trying to market your products, LinkedIn is the place to be. A personal or company Linkedin account can help you generate leads and build your reputation for your business or land you a new job. How to go about?

Measuring ROI in Social media
Ad:tech conference: Next generation social media strategySpeach at Ad:tech online marketing conference, Sydney in panel: Next generation social media strategy

Measuring the ROI of social media marketing is just as simple as with any ordinary marketing campaign, you just need to have clear objectives and well-defined targets.

How Transparent is your business?
Are you and your business on Linkedin?
How companies need to adapt to survive the revolution.
Social media is revolutionizing the way we communicate and to my idea it will seriously diminish privacy, personal and also for companies. As people are slowly learning to restrain themselves on social media sites, companies will have to accept that in the near future all their actions will be totally visible to the whole world, with serious consequences.
  ARTICLES
Social media

LinkedIn

Facebook

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  Social Media in a Nutshell

A one page overview of Social Media and its most important aspects. Read more >>>>>


  BOOK REVIEWS

Some of my personal remarks and opinion on books related to social media marketing:

Social media ROI by Olivier Blanchard, in eMarketing Reflections"Social Media ROI" Managing and measuring Social Media efforts
in your organization, by Olivier Blanchard


 

"New rules of PR & Marketing" How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott

 
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