Hi there, welcome to this site. I am very interested in all
aspects of social media and how it has changed the way we
communicate with each other. I hope you will help me by
commenting on my articles to improve my own knowledge about the
subject and to help others use social media in the best way
possible.
Cheers,
Jeroen
Social media chitchat - Lost time or blessing?
I wrote before that Twitter will be killed by the useless
chitchat people tweet all the time. However, is that really so,
or is that chitchat actually a blessing that will enrich all of
our lives? August 2010
Handling negative comments in social media
When talking to marketers about creating a company or brand page
on Facebook, I often get the reaction: “It would be stupid to
allow people to talk negative about us, so do not do this!”
The question is, why would you allow people to talk negatively
about you on your own website? June 2010
Facebook & Privacy: Are your photos tagged?
Facebook has a lot of problems with the difficulty people have
to configure their privacy settings. However, nobody seems to be
concerned with the holes in the privacy settings that you cannot
close! Are you aware of what your friends are doing with your
photos? May 2010
Social media is
really social
Whoever said that the Internet has made our society less social,
because people spend more time online and not with friends, has
just been proved incorrect. It seems that the havoc created by
the volcano in Iceland has brought out the best in people. April 2010
How to
measure the ROI of your social media projects
Measuring the ROI of a social
media project is like the Holy Grail of online marketing;
everybody is searching for it but only few have seen the light
of wisdom. In principle it should not be difficult at all to
measure your ROI. You just have to do what you have always done:
plan your project well with clear defined goals and KPI’s and
then measure those KPI’s. So, what is so difficult about it? April 2010
How to use
Twitter to monitor your brands online
Are you monitoring what is being said about you and your brand
online? Are you able to react immediately if your brand is being
trashed in a blog or an online discussion? There are many ways
to monitor your customers online but you could make a good first
step by using Twitter. March 2010
How to use
YouTube in your marketing campaign
When planning online marketing, especially in the social media
environment, marketeers often talk about using Facebook and
Twitter for their campaigns. YouTube is often mentioned as an
example, when people talk about social media, but when it comes
to marketing, then YouTube is usually ignored. how can you use
YouTube in your campaign? March 2010
How
Foursquare & Twitter can get you robbed
A new website, pleaserobme.com, has pointed out that using the
mobile service foursquare.com does leave you very vulnerable to
criminals if you use it together with Twitter.
March 2010
Social media flattens the world
Does social media make us all equal? Or is unequality so
inherent to social media that online equality is not possible?
Do we try to create a perfect world or do we allow people to be
antisocial within social media? February 2010
