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Don't ask a marketing Guru about Social media, ask your grandmother
July 2011

A lot of marketers still do not completely get Social Media. Your grandmother however has all the experience to tell you how you should do business in this social era. You better have a talk with her.

In the video below I discuss why you should talk to your grandmother when you are interested in Social Media, as she has experienced the customer service that was normal when she was young; a customer service businesses should be delivering today.

Many businesses will declare that they are delivering an excellent customer service, but I think much can still be improved, like I show with the example of TV advertisements.

If you want to succeed in business, you better talk to your grandmother. 


 

 

 

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  BOOK REVIEWS
Some of my personal remarks and opinion on books related to social media marketing:

"Socialnomics" How Social Media Transforms the Way We Live and Do Business, by Erik Qualman

 

"New rules of PR & Marketing" How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott

 
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