eMarketing Reflections

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Articles Book reviews Case studies In a Nutshell    
Articles
March 20th, 2011

 

Social media
Measuring ROI in Social media marketing

How Transparent is your business?

Wikileaks: next phase in the social media revolution

More...

Facebook
How to use Facebook safely

Facebook privacy does not exist

More...

Twitter
Will the chitchat kill Twitter?

Twitter's 140 character limit, blessing or hidden menace

More...

YouTube
Using YouTube in your marketing

Linking videos together in YouTube

Linkedin
Are you and your business on LinkedIn?

 

 
 
  CASE STUDIES
Some examples of social media and social media marketing campaigns that caught my attention:

United breaks guitars
Still an excellent example of how social media can damage a companies reputation and how this tends to stay for a long time.

 

 
  BOOK REVIEWS
Some of my personal remarks and opinion on books related to social media marketing:

"Socialnomics" How Social Media Transforms the Way We Live and Do Business, by Erik Qualman

 

"New rules of PR & Marketing" How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott

 
  CONTACT ME
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