eMarketing Reflections


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Social media articles
March 16th, 2011

What is social media? How does social media change our communication and how does it change the way companies market their products? In the articles below I will touch on different aspects of social media and social (media) marketing.

Commonwealth bank's Facebook strategy: social media success or common marketing
Commonwealth bank's Facebook success is hailed in several articles. The question is: Is this a successful social media strategy or has Commonwealth made the same mistake as many others before, using this innovative medium for old-fashioned marketing campaigns?

Social Media Marketing vs Social Business
Why many organisations still fail at Social Media
ENGAGE '11 Conference
Short introduction to panel Q&A discussion: “Understanding how communication and engagement can motivate people” to explain the digital perspective of Social Business.

Don't ask a marketing guru when you're interested in social media
Ask our grandmother

A 4 minute video explaining why I think you should ask your grandmother what the essence of social media is, instead of asking a marketing expert. Included is an appeal to stop bombarding consumers with TV advertisements.

Measuring ROI in Social media marketing
Speach at Ad:tech online marketing conference, Sydney, panel: Next generation social media strategy
Measuring the ROI of social media marketing is just as simple as with any ordinary marketing campaign, you just need to have clear objectives.

How Transparent is your business?
How companies need to adapt to survive the revolution
Social media is revolutionizing the way we communicate and to my idea it will seriously diminish privacy, personal and also for companies. As people are slowly learning to restrain themselves on social media sites, companies will have to accept that in the near future all their actions will be totally visible to the whole world, with serious consequences.

Wikileaks: next phase in the social media revolution
Is the whole circus around Wikileaks a hype? I don't think so. Governments corporations and other organizations will have to adapt to a new world where we communicate different and secrets will no longer exist.

Social media ends all privacy
In former articles I have spoken about the negative results social network accounts can have on your job and personal life, something that is common knowledge by now. The big question is though: Is the end of privacy as a result of social media really negative?

Handling negative comments in social media
Are negative remarks a reason not to engage in social media marketing? Or or they a blessing in disguise that will improve your engagement with your customers?

Social media is in fact social
Whoever said that the Internet has made our society less social, because people spend more time online and not with friends, has just been proved incorrect.

How to measure the ROI of social media projects
Measuring the ROI of a social media project is like the Holy Grail of online marketing; everybody is searching for it but only few have seen the light of wisdom. In principle it should not be difficult at all to measure your ROI. You just have to do what you have always done: plan your project well with clear defined goals and KPI’s and then measure those KPI’s. So, what is so difficult about it?

Does Social media flatten the world?
The power social media gives to each and everyone of us does give us all equal power. Thus you would expect that we would all become equal.

Step 3: How to start with social media: Be social
You made your plan, realized it online and are working on your promotion. Your first customers are starting to follow you. Now you need to make sure that you do not loose them again (a lost customer hardly ever returns) and that they are satisfied.

Step 2: Promote your social media campaign
You have worked out your social media strategy and created an online presence and sit back to reap the profits. Two weeks later you have 5 followers and you start to doubt if your social media campaign was such a good idea.

Step 1: Create a social media plan

The big problem of social media

How to use social media in marketing?

What is social media? And why should I care?
Social media





Some of my personal remarks and opinion on books related to social media marketing:

"Socialnomics" How Social Media Transforms the Way We Live and Do Business, by Erik Qualman


"New rules of PR & Marketing" How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott

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