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Commonwealth
bank's Facebook strategy: social media success or common
marketing
Commonwealth
bank's Facebook success is hailed in several articles. The
question is: Is this a successful social media strategy
or has Commonwealth made the same mistake as many others
before, using this innovative medium for old-fashioned marketing
campaigns?
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Social
Media Marketing vs Social Business
Why many organisations still
fail at Social Media
ENGAGE '11 Conference
Short
introduction to panel Q&A discussion: “Understanding
how communication and engagement can motivate people” to
explain the digital perspective of Social Business.
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Don't
ask a marketing guru when you're interested in social media
Ask our grandmother
A
4 minute video explaining why I think you should ask your
grandmother what the essence of social media is, instead
of asking a marketing expert. Included is an appeal to stop
bombarding consumers with TV advertisements.
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Measuring
ROI in Social media marketing
Speach
at Ad:tech online marketing conference, Sydney, panel: Next
generation social media strategy
Measuring the ROI of social media marketing is just as simple
as with any ordinary marketing campaign, you just need to
have clear objectives.
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How
Transparent is your business?
How
companies need to adapt to survive the revolution
Social
media is revolutionizing the way we communicate and to my
idea it will seriously diminish privacy, personal and also
for companies. As people are slowly learning to restrain
themselves on social media sites, companies will have to
accept that in the near future all their actions will be
totally visible to the whole world, with serious consequences.
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Wikileaks:
next phase in the social media revolution
Is
the whole circus around Wikileaks a hype? I don't think
so. Governments corporations and other organizations will
have to adapt to a new world where we communicate different
and secrets will no longer exist.
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Social
media ends all privacy
In
former articles I have spoken about the negative results social
network accounts can have on your job and personal life, something
that is common knowledge by now. The big question is though:
Is the end of privacy as a result of social media really negative? |
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Handling
negative comments in social media
Are
negative remarks a reason not to engage in social media marketing?
Or or they a blessing in disguise that will improve your engagement
with your customers? |
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Social
media is in fact social
Whoever
said that the Internet has made our society less social, because
people spend more time online and not with friends, has just
been proved incorrect. |
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How
to measure the ROI of social media projects
Measuring
the ROI of a social media project is like the Holy Grail
of online marketing; everybody is searching for it but only
few have seen the light of wisdom. In principle it should
not be difficult at all to measure your ROI. You just have
to do what you have always done: plan your project well
with clear defined goals and KPI’s and then measure those
KPI’s. So, what is so difficult about it?
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Does Social
media flatten the world?
The
power social media gives to each and everyone of us does give
us all equal power. Thus you would expect that we would all
become equal. |
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Step
3: How to start with social media:
Be social
You
made your plan, realized it online and are working on your
promotion. Your first customers are starting to follow you.
Now you need to make sure that you do not loose them again
(a lost customer hardly ever returns) and that they are satisfied. |
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Step
2: Promote your social media campaign
You
have worked out your social media strategy and created an
online presence and sit back to reap the profits. Two weeks
later you have 5 followers and you start to doubt if your
social media campaign was such a good idea. |
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Step 1: Create a social media plan
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The big problem of social media
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How to use social media in marketing?
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What is social media? And why should
I care?
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