eMarketing Reflections

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YouTube articles
March 17th, 2011

YouTube is the second largest search engine in the world and due to its visual aspect does leave a deeper impact than sites that contain text. How to use this channel in your marketing? Are there any negative implications? I try to discuss these issues in the articles below. Please do not hesitate to send me your feedback to improve this page.

Using YouTube in your marketing
When planning online marketing, especially in the social media environment, marketers often talk about using Facebook and Twitter for their campaigns. YouTube is often mentioned as an example when people talk about social media, but when it comes to marketing YouTube is usually ignored.

Linking videos together in YouTube
YouTube does offer a completely different way of using online videos and it is possible to build large online campaigns with a series of videos. As videos are attracting more people than plain text, this kind of campaign tends to be more effective.

 

 
 
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  BOOK REVIEWS
Some of my personal remarks and opinion on books related to social media marketing:

"Socialnomics" How Social Media Transforms the Way We Live and Do Business, by Erik Qualman

 

"New rules of PR & Marketing" How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott

 
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