eMarketing Reflections


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Book reviews
October, 2011

On this page you will find some personal reviews of books I have read on the subject of social media marketing or anything related to it. Feel free to add your own opinion, or Twitter me a link to a review of your own that I can add to these pages.

We are all Weird, by Seth Godin

We are all weird
"The myth of mass and the end of compliance"
According to Seth Godin we are witnessing the most important revolution of our time". The "weird" people who make different choices than "normal" people are being empowered by technology and being normal is not so normal anymore.

The Thank You Economy, by Gary Vaynerchuk, in eMarketig Reflections The Thank You Economy
"When caring meant business"
By: Gary Vaynerchuk

A great book to let a manager or members of the board read to convince them of the importance of social media, although the book is about a change in business in general caused by a cultural change in the consumer, brought about by the technical innovation in Internet.


Social Media ROI by Olivier Blanchard, in eMarketing Reflections

Social Media ROI
Managing and measuring Social Media efforts in your organization
By: Olivier Blanchard
This book goes a lot deeper than most books on the topic of social media. Instead of giving examples of how companies have dealt with social media (or not), Olivier Blanchard looks at social media us in companies from a business point of view, as to my idea anyone who works with it should. As he says, it is "important to find the right words in the language of business"

New rules of Marketing and PR by David Meerman Scott, in eMarketing Reflections

New rules of Marketing and PR
How to use Social media, blogs, news releases, online video and viral marketing to reach buyers directly
By: David Meerman Scott
A great book for anyone new or relatively new to social media marketing. It will help you set up and use a lot of different channels effectively. "The web has made public relations public again."

Socialnomics by Erik Qualman, in eMarketing Reflections

How Social media transforms the way we live and do business
By: Erik Qualman
Socialnomics is a good book if you still have doubts about social media marketing or if you have just started to find your way around social media. It explains very clearly how social media has changed the way we communicate and gives great examples of effective use of social media in all types of campaigns.

Social media





Some examples of social media and social media marketing campaigns that caught my attention:

United breaks guitars
Still an excellent example of how social media can damage a companies reputation and how this tends to stay for a long time.

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