Book
reviews
October, 2011 |
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On
this page you will find some personal reviews of books I have
read on the subject of social media marketing or anything related
to it. Feel free to add your own opinion, or Twitter me a link
to a review of your own that I can add to these pages.
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We
are all weird
"The
myth of mass and the end of compliance"
According
to Seth Godin we are witnessing the most important revolution
of our time". The "weird" people who
make different choices than "normal" people are
being empowered by technology and being normal is not so
normal anymore.
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The
Thank You Economy
"When
caring meant business"
By: Gary Vaynerchuk
A great book to let a manager or members
of the board read to convince them of the importance of social
media, although the book is about a change in business in
general caused by a cultural change in the consumer, brought
about by the technical innovation in Internet.
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Social
Media ROI
Managing
and measuring Social Media efforts in your organization
By:
Olivier Blanchard
This book goes a lot deeper than most books on the topic of
social media. Instead of giving examples of how companies
have dealt with social media (or not), Olivier Blanchard looks
at social media us in companies from a business point of view,
as to my idea anyone who works with it should. As he says,
it is "important to find the right words in the language
of business"
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New
rules of Marketing and PR
How to use Social media,
blogs, news releases, online video and viral marketing to
reach buyers directly
By:
David Meerman Scott
A
great book for anyone new or relatively new to social media
marketing. It will help you set up and use a lot of different
channels effectively. "The web has made public relations
public again."
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Socialnomics
How
Social media transforms the way we live and do business
By:
Erik Qualman
Socialnomics is a good book if you still have doubts about
social media marketing or if you have just started to find
your way around social media. It explains very clearly how
social media has changed the way we communicate and gives
great examples of effective use of social media in all types
of campaigns.
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| Some
examples of social media and social media marketing campaigns that
caught my attention:
 United
breaks guitars
Still an excellent example of how social media can damage a
companies reputation and how this tends to stay for a long time.
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