Case
studies
March 19th, 2011 |
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I
decided to include some case studies here, as I do mention several
in my articles, without going into them too deeply.
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HOW
NOT TO DO IT
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United
breaks guitars:
Not delivering a good customer
service
Dave Caroll versus United Airlines
United Airlines passenger Dave Carroll had his Taylor guitar
destroyed by the airline's baggage handlers during a flight
a couple of years ago. After a year, during which United
repeatedly declined to reimburse him for the damage,.....
More>>>
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Old
Spice:
A
great
social media campaign that
fizzled out
How Old Spice started a great social media campaign but didn't
finish it
Old Spice managed to turn “your grandfather’s” kind of product
into a really sexy brand, but instead of nurturing and growing
the great relationships they created with their followers, they
abandoned them .....
More>>>
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Social
media
