eMarketing Reflections

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Articles Book reviews Case studies In a Nutshell    
Case studies
March 19th, 2011

I decided to include some case studies here, as I do mention several in my articles, without going into them too deeply.

HOW NOT TO DO IT

United breaks guitars: Not delivering a good customer service

Dave Caroll versus United Airlines

United Airlines passenger Dave Carroll had his Taylor guitar destroyed by the airline's baggage handlers during a flight a couple of years ago. After a year, during which United repeatedly declined to reimburse him for the damage,..... More>>>

 
Isaiah Mustafa promoting Old Spice, in eMarketing Reflections

 

Old Spice: A great social media campaign that fizzled out

How Old Spice started a great social media campaign but didn't finish it

Old Spice managed to turn “your grandfather’s” kind of product into a really sexy brand, but instead of nurturing and growing the great relationships they created with their followers, they abandoned them ..... More>>>
 
   
 
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  BOOK REVIEWS
Some of my personal remarks and opinion on books related to social media marketing:

"Socialnomics" How Social Media Transforms the Way We Live and Do Business, by Erik Qualman

 

"New rules of PR & Marketing" How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott

 
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