Thoughts and ideas about online marketing, how to use social media in marketing and measuring online ROI. http://blog.jeroenhoekman.com/ http://blog.jeroenhoekman.com/weblogItem026 Will online shopping grow to such an extend that it will be the end of physical stores? Or will consumers always prefer to buy their goods in store?, February, 2012 http://blog.jeroenhoekman.com/eCommerce_Will_online_retail_replace_the_in-store_experience.htm 21 false http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z http://blog.jeroenhoekman.com/weblogItem025 Commonwealth bank's Facebook strategy seems to be a great success, but is it not just old-fashioned marketing in a new jacket?, January, 2012 http://blog.jeroenhoekman.com/commonwealth_banks_facebook_strategy_social_media_success_or_common_marketing.htm 20 false http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z http://blog.jeroenhoekman.com/weblogItem024 A lot has been said about Social Media, but many organisations do still have incorrect ideas about it and do Social Media Marketing instead of becoming a Social Business, November, 2011 http://blog.jeroenhoekman.com/Engage-Social_Media_Marketing_vs_Social_Business.htm 19 false http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z http://blog.jeroenhoekman.com/weblogItem023 According to Seth Godin we are witnessing the most important revolution of our time". The "weird" people who make different choices than "normal" people are being empowered by technology and being normal is not so normal anymore., October, 2011 http://blog.jeroenhoekman.com/we_are_all_weird.htm 18 false http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z http://blog.jeroenhoekman.com/weblogItem022 Do not ask a Marketing Guru about social media. Ask your grandmother instead. She has more and better experience, July, 2011 http://blog.jeroenhoekman.com/Ask_your_grandmother_about_social_media.htm 17 false http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z http://blog.jeroenhoekman.com/weblogItem021 Opposite to poular believe, Facebook users do have better relationships than other people, June, 2011 http://blog.jeroenhoekman.com/Facebook_creates_close_relationships.htm 16 false http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z http://blog.jeroenhoekman.com/weblogItem020 A great book to let a manager or members of the board read to convince them of the importance of social media, although the book is about a change in business in general caused by a cultural change in the consumer, brought about by the technical innovation in Internet, June, 2011 http://blog.jeroenhoekman.com/thank_you_economy.htm 15 false http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z http://blog.jeroenhoekman.com/weblogItem019 Measuring the ROI of social media marketing is just as simple as with any ordinary marketing campaign, you just need to have clear objectives and well-defined targets. March 9th, 2011 http://blog.jeroenhoekman.com/measuring_roi_in_social_media_marketing.htm 14 false http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z http://blog.jeroenhoekman.com/weblogItem018 Whether you are an individual looking to build a network or searching for a job, or a company trying to market your products, LinkedIn is the place to be. Linkedin accounts can help you generate leads and build your reputation. February 2011 http://blog.jeroenhoekman.com/are_you_and_your_business_on_Linkedin.htm 13 false http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z http://blog.jeroenhoekman.com/weblogItem017 Most people will agree that we are in the midst of a revolution. Social media is revolutionizing the way we communicate and to my idea it will seriously diminish privacy, personal and also for companies. As people are slowly learning to restrain themselves on social media sites, companies will have to accept that in the near future all their actions will be totally visible to the whole world, with serious consequences. January 2011 http://blog.jeroenhoekman.com/how_transparent_are_you.htm 12 false http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z http://blog.jeroenhoekman.com/weblogItem016 Is the whole circus around Wikileaks a hype? I don't think so. Governments corporations and other organizations will have to adapt to a new world where we communicate different and secrets will no longer exist. December 2010 http://blog.jeroenhoekman.com/social_media_ends_all_privacy.htm 11 false http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z http://blog.jeroenhoekman.com/weblogItem015 In former articles I have spoken about the negative results social network accounts can have on your job and personal life, something that is common knowledge by now. The big question is though: Is the end of privacy as a result of social media really negative? October 2010 http://blog.jeroenhoekman.com/social_media_ends_all_privacy.htm 10 false http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z http://blog.jeroenhoekman.com/weblogItem014 I wrote before that Twitter will be killed by the useless chitchat people tweet all the time. However, is that really so, or is that chitchat actually a blessing that will enrich all of our lives? August 2010 http://blog.jeroenhoekman.com/social_media_chitchat_lost_time_or_blessing.html 9 false http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z http://blog.jeroenhoekman.com/weblogItem013 When talking to marketers about creating a company or brand page on Facebook, I often get the reaction: It would be stupid to allow people to talk negative about us, so do not do this! The question is, why would you allow people to talk negatively about you on your own website? June 2010 http://blog.jeroenhoekman.com/handling_negative_comments_in_social_media.htm 8 false http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z http://blog.jeroenhoekman.com/weblogItem012 Everyone is concerned about the privacy settings in Facebook being too dificult, but nobody is worried about the holes that cannot be closed at all. May , 2010 http://blog.jeroenhoekman.com/facebook_and_privacy_Are_your_photos_tagged.html 7 false http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z http://blog.jeroenhoekman.com/weblogItem011 Do incidents like the volcanic cloud wreaking havoc in Europe bring out the best in us? April 21st, 2010 http://blog.jeroenhoekman.com/social_media_is_really_social.html 6 true http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z http://blog.jeroenhoekman.com/weblogItem010 Everybody is talking about ROI of social media. But can we really measure it? Lets give it a try. April 20th, 2010 http://blog.jeroenhoekman.com/use_Twitter_to_monitor_your_brands.html 5 true http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z http://blog.jeroenhoekman.com/weblogItem009 Are you monitoring what is being said about you and your brand online? Are you able to react immediately if your brand is being trashed in a blog or an online discussion? There are many ways to monitor your customers online but you could make a good first step by using Twitter. March 2010 http://blog.jeroenhoekman.com/use_Twitter_to_monitor_your_brands.html 4 true http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z http://blog.jeroenhoekman.com/weblogItem008 When planning online marketing, especially in the social media environment, marketeers often talk about using Facebook and Twitter for their campaigns. YouTube is often mentioned as an example, when people talk about social media, but when it comes to marketing, then YouTube is usually ignored. February 2010 http://blog.jeroenhoekman.com/use_youtube_in_your_marketing_campaign.html 3 true http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z http://blog.jeroenhoekman.com/weblogItem007 A new website, pleaserobme.com, has pointed out that using the mobile service foursquare.com does leave you very vulnerable to criminals if you use it together with Twitter. February 2010 http://blog.jeroenhoekman.com/facebook_could_get_you_fired_or_divorced.html 2 true http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z http://blog.jeroenhoekman.com/weblogItem006 Does social media make us all equal? Or is unequality so inherent to social media that online equality is not possible? Do we try to create a perfect world or do we allow people to be antisocial within social media? February 2010 http://blog.jeroenhoekman.com/social_media_flattens_the_world.html 1 true http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z http://blog.jeroenhoekman.com/weblogItem005 Yesterday I wrote about the dangers of social media and focussed on Facebook. It showed how dangerous a Facebook account can be. January 2010 http://blog.jeroenhoekman.com/twitter_could_get_you_sued_or_in_prison.html 0 true http://blog.jeroenhoekman.com/eReflections.xml 2010-08-12T10:26:39.004Z