Thoughts and ideas about online marketing, how to use social media in marketing and measuring online ROI. http://blog.jeroenhoekman.com Fri, 2 Nov 2012 24:00:00 GMT http://blog.jeroenhoekman.com/digital_marketing/Samsung_eyemovement_detection_opens_world_of_opportunities.htm http://blog.jeroenhoekman.com/weblogItem031 Fri, 21 Mar 2013 24:00:00 GMT Eye movement detection could revolutionize Analytics and use of event driven dynamic content. http://blog.jeroenhoekman.com/search/new_search_management_and_analytics.htm http://blog.jeroenhoekman.com/weblogItem030 Sun, 2 Dec 2012 24:00:00 GMT Staying ahead of the new search rules of Google is getting harder all the time. On the one hand we have to adapt to the constantly changing rules with Panda and Penguin updates, but on the other hand Google also makes it harder to analyse the results of our SEO efforts, by declaring a large part of the keywords as not provided. But this is not really negative for search engine optimiztion. http://blog.jeroenhoekman.com/eCommerce_sites_will_replace_many_stores.htm http://blog.jeroenhoekman.com/weblogItem029 Tue, 13 Nov 2012 24:00:00 GMT eCommerce will push many shops out of business, mainly because online sites can stock unlimited amounts of stock. http://blog.jeroenhoekman.com/how_many_fans_do_you_need_to_be_successful_in_Facebook.htm http://blog.jeroenhoekman.com/weblogItem028 Fri, 12 Oct 2012 24:00:00 GMT When discussing Social Media with managers, their first question usually is: How many fans do I need to be successful in Facebook? The number they expect to hear is somewhere around ten thousand, as it has a nice ring to it. My answer is always ten! http://blog.jeroenhoekman.com/email_marketing_campaigns_to_deliver_event_driven_service.htm http://blog.jeroenhoekman.com/weblogItem027 Mon, 17 Sep 2012 24:00:00 GMT eMail marketing has very strong advantages. An eMail marketing campaign can be set up quickly and easily and enables you to reach a large audience at relative low cost. http://blog.jeroenhoekman.com/eCommerce_Will_online_retail_replace_the_in-store_experience.htm http://blog.jeroenhoekman.com/weblogItem026 Wed, 08 Feb 2012 18:37:00 GMT Will online shopping grow to such an extend that it will be the end of physical stores? Or will consumers always prefer to buy their goods in store? http://blog.jeroenhoekman.com/commonwealth_banks_facebook_strategy_social_media_success_or_common_marketing.htm http://blog.jeroenhoekman.com/weblogItem025 Thu, 26 Jan 2012 24:00:00 GMT Commonwealth bank's Facebook strategy seems to be a great success, but is it not just old-fashioned marketing in a new jacket? http://blog.jeroenhoekman.com/Engage-Social_Media_Marketing_vs_Social_Business.htm http://blog.jeroenhoekman.com/weblogItem024 Sat, 05 Nov 2011 24:00:00 GMT A lot has been said about Social Media, but many organisations do still have incorrect ideas about it and do Social Media Marketing instead of becoming a Social Business. http://blog.jeroenhoekman.com/we_are_all_weird.htm http://blog.jeroenhoekman.com/weblogItem023 Sun, 09 Oct 2011 24:00:00 GMT According to Seth Godin we are witnessing the most important revolution of our time. The weird people who make different choices than normal people are being empowered by technology and being normal is not so normal anymore. http://blog.jeroenhoekman.com/Ask_your_grandmother_about_social_media.htm http://blog.jeroenhoekman.com/weblogItem022 Mon, 04 Jul 2011 24:00:00 GMT Do not ask a Marketing Guru about social media. Ask your grandmother instead. She has much more and better experience than any marketing specialist. http://blog.jeroenhoekman.com/Facebook_creates_close_relationships.htm http://blog.jeroenhoekman.com/weblogItem021 Thu, 16 Jun 2011 24:00:00 GMT Opposite to popular believe, Facebook users do have better off-line relationships than other people. http://blog.jeroenhoekman.com/thank_you_economy.htm http://blog.jeroenhoekman.com/weblogItem020 Mon, 06 Jun 2011 24:00:00 GMT A great book to let a manager or members of the board read to convince them of the importance of social media, although the book is about a change in business in general caused by a cultural change in the consumer, brought about by the technical innovation of the Internet. http://blog.jeroenhoekman.com/measuring_roi_in_social_media_marketing.htm http://blog.jeroenhoekman.com/weblogItem019 Thu, 16 Jun 2011 24:00:00 GMT Measuring the ROI of social media marketing is just as simple as with any ordinary marketing campaign, you just need to have clear objectives and well-defined targets. http://blog.jeroenhoekman.com/social_media_roi.htm http://blog.jeroenhoekman.com/weblogItem018 Thu, 12 May 2011 24:00:00 GMT This book goes a lot deeper than most books on the topic of social media. Instead of giving examples of how companies have dealt with social media (or not), Olivier Blanchard looks at social media us in companies from a business point of view, as to my idea anyone who works with it should. As he says, it is important to find the right words in the language of business. http://blog.jeroenhoekman.com/are_you_and_your_business_on_Linkedin.htm http://blog.jeroenhoekman.com/weblogItem017 Tue, 22 Feb 2011 24:00:00 GMT Whether you are an individual looking to build a network or searching for a job, or a company trying to market your products, LinkedIn is the place to be. Linkedin accounts can help you generate leads and build your reputation. http://blog.jeroenhoekman.com/how_transparent_is_your_business.htm http://blog.jeroenhoekman.com/weblogItem016 Fri, 28 Jan 2011 24:00:00 GMT Most people will agree that we are in the midst of a revolution. Social media is revolutionizing the way we communicate and to my idea it will seriously diminish privacy, personal and also for companies. As people are slowly learning to restrain themselves on social media sites, companies will have to accept that in the near future all their actions will be totally visible to the whole world, with serious consequences. http://blog.jeroenhoekman.com/Wikileaks_next_phase_in_social_media_revolution.htm http://blog.jeroenhoekman.com/weblogItem015 Sat, 18 Dec 2010 24:00:00 GMT Is the whole circus around Wikileaks a hype? I don't think so. Governments corporations and other organizations will have to adapt to a new world where we communicate different and secrets will no longer exist. http://blog.jeroenhoekman.com/social_media_ends_all_privacy.htm http://blog.jeroenhoekman.com/weblogItem014 Sun, 10 Oct 2010 24:00:00 GMT In former articles I have spoken about the negative results social network accounts can have on your job and personal life, something that is common knowledge by now. The big question is though: Is the end of privacy as a result of social media really negative? http://blog.jeroenhoekman.com/social_media_chitchat_lost_time_or_blessing.html http://blog.jeroenhoekman.com/weblogItem013 Sat, 21 Aug 2010 24:00:00 GMT I wrote before that Twitter will be killed by the useless chitchat people tweet all the time. However, is that really so, or is that chitchat actually a blessing that will enrich all of our lives? http://blog.jeroenhoekman.com/handling_negative_comments_in_social_media.htm http://blog.jeroenhoekman.com/weblogItem012 Mon, 07 Jun 2010 24:00:00 GMT When talking to marketers about creating a company or brand page on Facebook, I often get the reaction: It would be stupid to allow people to talk negative about us, so do not do this! The question is, why would you allow people to talk negatively about you on your own website? http://blog.jeroenhoekman.com/facebook_and_privacy_Are_your_photos_tagged.htm http://blog.jeroenhoekman.com/weblogItem011 Thu, 27 May 2010 24:00:00 GMT Everyone is concerned about the privacy settings in Facebook being too dificult, but nobody is worried about the holes that cannot be closed at all. http://blog.jeroenhoekman.com/social_media_is_in_fact_social.htm http://blog.jeroenhoekman.com/weblogItem010 Wed, 21 Apr 2010 24:00:00 GMT Do incidents like the volcanic cloud wreaking havoc in Europe bring out the best in us?