Welcome
to eMarketing reflections
January,
2012 |
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Welcome
to this blog about social media. I am very interested in all aspects
of social media marketing and am fascinated how social media has
changed the way we communicate with each other. Feel free to comment
on any article to improve my own knowledge of the subject and
to help others use this medium in the best way possible.
Cheers,
Jeroen
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eCommerce:
Will online retail replace the in-store experience?:
Will
online shopping grow to such an extend that it will be the end of
physical stores? Or will consumers always prefer to buy their goods
in store?
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Ask
your grandmother about social media
Do
not ask marketing gurus for advise about social media. Ask your
grandmother as she
has more experience and knows what
really matters.
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Commonwealth's
Facebook strategy: social media success or common marketing?
Commonwealth
bank's Facebook success is hailed in several articles. The question
is: Is this a successful social media strategy or has Commonwealth
made the same mistake as many others before, using this innovative
medium for old-fashioned marketing campaigns?
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Book
review: We are all Weird
Short
review of Seth Godin's latest book
According
to Seth Godin we are witnessing the most important revolution
of our time". According to him I am definitely Weird, but
I am certainly happy to be so.
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ENGAGE
'11 Social Media Conference
Social
Media Marketing vs Social Business: Why many organisations fail
at Social Media
Short
introduction to panel Q&A session, explaining the essence of
Social Business and how this differs from Social Media Marketing
and why Social Business is working far better.
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Measuring
ROI in Social media
Speach
at Ad:tech online marketing conference, Sydney in panel: Next generation
social media strategy
Measuring the ROI of social media marketing is just as simple as
with any ordinary marketing campaign, you just need to have clear
objectives and well-defined targets.
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Book
review: The Thank You Economy
Short
review of Gary Vaynerchuk's latest book "The Thank You Ecnomy"
Although
social media has empowered the customer and companies need to start
paying attention to them, the essence of Gary's book is that companies
need to change the way they do businesses
and not only online,
but also off-line....
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Are
you and your business on LinkedIn?
Whether
you are an individual looking to build a network or searching for
a job, or a company trying to market your products, LinkedIn is the
place to be. A personal or company Linkedin account can help you generate
leads and build your reputation for your business or land you a new
job. How to go about? |
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Social Media in a Nutshell
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A one page overview
of Social Media and its most important aspects. Read
more >>>>>
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