eCommerce: Will online retail replace the in-store experience?:
Will online shopping grow to such an extend that it will be the end of physical stores? Or will consumers always prefer to buy their goods in store?

Ask your grandmother about social media

Do not ask marketing gurus for advise about social media. Ask your grandmother as she has more experience and knows what really matters.

Commonwealth's Facebook strategy: social media success or common marketing?
Commonwealth bank's Facebook success is hailed in several articles. The question is: Is this a successful social media strategy or has Commonwealth made the same mistake as many others before, using this innovative medium for old-fashioned marketing campaigns?

Book review: We are all Weird
Short review of Seth Godin's latest book

According to Seth Godin we are witnessing the most important revolution of our time". According to him I am definitely Weird, but I am certainly happy to be so.

ENGAGE '11 Social Media Conference
Social Media Marketing vs Social Business: Why many organisations fail at Social Media

Short introduction to panel Q&A session, explaining the essence of Social Business and how this differs from Social Media Marketing and why Social Business is working far better.

Measuring ROI in Social media
Speach at Ad:tech online marketing conference, Sydney in panel: Next generation social media strategy

Measuring the ROI of social media marketing is just as simple as with any ordinary marketing campaign, you just need to have clear objectives and well-defined targets.

Book review: The Thank You Economy
Short review of Gary Vaynerchuk's latest book "The Thank You Ecnomy"

Although social media has empowered the customer and companies need to start paying attention to them, the essence of Gary's book is that companies need to change the way they do businesses and not only online, but also off-line....

Social media

LinkedIn

Facebook

Twitter

YouTube

A one page overview of Social Media and its most important aspects. Read more >>>>>

Some of my personal remarks and opinion on books related to social media marketing:

"Social Media ROI" Managing and measuring Social Media efforts
in your organization, by Olivier Blanchard

"New rules of PR & Marketing" How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott