Social media and Digital marketing blog
December, 2012

Samsung eye movement detection opens world of opportunities
Eye movement detection could improve Analytics and use of event driven dynamic content.

A great new application for smart phones, but eye movement detection could open revolutinairy opportunities in site analytics and filling pages with event driven dynamic content.

eMail marketing campaigns: deliver an event driven service to clients


eMail marketing has very strong advantages. An eMail marketing campaign can be set up quickly and easily and enables you to reach a large audience at relative low cost.

New Search Management and Analytics
How to improve your SEO within the new Google rules.

Staying ahead of Google’s new search rules with Pand and Penguin is getting harder all the time. On the other hand Google hides 40% of SEO results, making it harder to analyse the results of our SEO efforts. Is this negative for search engine optimization or actualy much better?

How many fans do you need to be successful in Facebook?
Genuine social businesses only need 10 fans in Facebook
When discussing Social Media with managers, their first question usually is: “How many fans do I need to be successful in Facebook?” The number they expect to hear is somewhere around ten thousand, as it has a nice ring to it. My answer is always "no more than ten!"

eCommerce sites will replace many stores
Elaborating on the article below: "Will online retail replace the in-store experience"
Stores are only able to keep a limited amount of stock, while eCommerce sites can offer millions of products and they can offer an endless number of niche products that would not be profitable in store. To my idea it is a question of time before most stores will have disappeared.

ENGAGE '11 Social Media Conference

Social Media Marketing vs Social Business: Why many organisations fail at Social Media.

Short introduction to panel Q&A session, explaining the essence of Social Business and how this differs from Social Media Marketing and why Social Business is working far better.

Commonwealth's Facebook strategy: social media success or common marketing?
Commonwealth bank's Facebook success is hailed in several articles. The question is: Is this a successful social media strategy or has Commonwealth made the same mistake as many others before, using this innovative medium for old-fashioned marketing campaigns?

eCommerce: Will online retail replace the in-store experience?
Will online shopping grow to such an extend that it will be the end of physical stores? Or will consumers always prefer to buy their goods in store?

Ask your grandmother about social media

Do not ask marketing gurus for advise about social media. Ask your grandmother as she has much more experience and knows what really matters in customer services.

Measuring ROI in Social Media

Speach at AD:tech Online Marketing conference, Sydney in panel: Next generation social media strategy.

Measuring the ROI of social media marketing is as simple as with any ordinary marketing campaign, you just need to have clear objetives and well-defined targets.

Book review: We are all Weird
Short review of Seth Godin's latest book

According to Seth Godin we are witnessing the most important revolution of our time". According to him I am definitely Weird, but I am certainly happy to be so.

Are you and your business on LinkedIn?
Whether you are an individual looking to build a network or searching for a job, or a company trying to market your products, LinkedIn is the place to be. A personal or company Linkedin account can help you generate leads and build your reputation for your business or land you a new job.

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A one page overview of Social Media and its most important aspects. Read more >>>>>

Some of my personal remarks and opinion on books related to social media marketing:

"Social Media ROI" Managing and measuring Social Media efforts
in your organization, by Olivier Blanchard

"New rules of PR & Marketing" How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott