what you promise
completely depends on what you are trying to do with your website.
Who do you want to attract to your site and why? If your goal is
to get as many visits as possible to a worthless site to earn money
on banner ads from third parties, then yes these developments are
going to be hard on business.
if your publish good content, or sell a good product that people
are searching for; if you have something people want to find in
Google, then this is actually a good development. Panda, Penguin
and every other action Google is taking is directed to delivering
the best possible user experience, meaning that whenever your site
contains what people are searching for, then Google will go out
of its way to get those people there. Of course you would like to
get more visitors than your competitor who sells the same product,
but times have changed. You can no longer trick people into visiting
your site instead of your competitors (with actions like link building).
You have to respect your customers and deliver a better customer
service than your competitor to attract people, and one way is to
deliver the specific content they are interested in.
SEO still means you need to optimize pages to improve your rank
in Google, but that will only work if you have earned that rank
by delivering the right content; by delivering a great service to
your customers. You will still be building links towards your site,
but only by earning those links, because a third party believes
your site is worth it, not because you have paid for it.
to measure if your SEO works?
you will still have to report the results of your SEO efforts to
your superiors or your clients. And if 40% of these results, or
more in the future, are not shown, then how can you report you were
a good site each web page you create will have a main objective;
a main topic. This means you can have only so many keywords related
to each single page. Thus, if a certain page gets more organic search
visitors that means its keyword(s) are obviously doing better. The
page owner is after all more interested in the amount of visitors
to the page than in the success of the keyword itself.
the end it is all about delivering a better customer service. Happy
clients are returning clients and will more likely buy something
Do you agree with my views above, or do you see things completely