eMarketing Reflections


Articles Book reviews Case studies In a Nutshell    
March, 2013

  Privacy statement
  Terms of Use

eComerce sites will replace man stores!

eComerce: will online retail replace the in-store experience?

eMail marketing campaigns: deliver event driven services to your clients


Digital Marketing
Samsung eye movement detection opens world of opportunities

Search Management
New Search Management and Analytics

Social media overview
Videos: About social media
What is social media?
The big problem of social media
Part 1: How to start with Social media: Create a social media plan
Part 2: How to start with Social media: Promote your social media campaign  
Part 3: How to start with Social media: Be social

Does Social media flatten the world?
How to measure the ROI of your social media projects
Social media is really social
Handling negative comments in social media
Social media ends all privacy
Wikileaks: next phase in the social media revolution

How transparent are you?

Measuring ROI in social media

Facebook creates more close relationhips

Ask your grandmother about social media (video/4 min.)

Social Media Marketing vs Social Business

Twitter overview
Will the chitchat kill Twitter?
Twitter's 140 character limit: blessing or hidden menace
Twitter could get you sued or in prison!
How foursquare and Twitter can get you robbed
Use Twitter to monitor your brand online

Facebook overview

How many fans do you need to be successful in Facebook?

Facebook creates more close relationships
How to register a Facebook account
How to use facebook safely
Does Facebook make us shameless?
Video on Facebook virus warning
Will Facebook use decrease because of off-line consequences?


Facebook could get you fired or divorced
Facebook & Privacy: Are your photos tagged?

YouTube overview
How to use YouTube in your marketing
Instruction: How to link YouTube videos together

LinkedIn overview
Are you and your business on Linkedin?

Book reviews
The new rules of Marketing & PR
Social Media ROI
The thank You Economy
We are all Weird

Case studies
United breaks guitars
Old Spcice

Social media in a nutshell



Social media






Some of my personal remarks and opinion on books related to social media marketing:

Social media ROI by Olivier Blanchard, in eMarketing Reflections"Social Media ROI" Managing and measuring Social Media efforts
in your organization, by Olivier Blanchard

"Socialnomics" How Social Media Transforms the Way We Live and Do Business, by Erik Qualman

"New rules of PR & Marketing" How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott

Follow me on Twitter
Find me on LinkedIn
RSS Feed


Privacy statement Terms of Use Contact me Sitemap Copyright ŠJeroen Hoekman