eMarketing Reflections

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Articles Book reviews Case studies In a Nutshell    
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March, 2013

 
 
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eComerce sites will replace man stores!
 

eComerce: will online retail replace the in-store experience?
 

eMail marketing campaigns: deliver event driven services to your clients

     
 

Digital Marketing
   
Samsung eye movement detection opens world of opportunities
     
 

Search Management
 
New Search Management and Analytics
 
     
 

Social media overview
 
Videos: About social media
 
What is social media?
 
The big problem of social media
 
Part 1: How to start with Social media: Create a social media plan
 
Part 2: How to start with Social media: Promote your social media campaign  
 
Part 3: How to start with Social media: Be social
 

Does Social media flatten the world?
 
How to measure the ROI of your social media projects
 
Social media is really social
 
Handling negative comments in social media
 
Social media ends all privacy
 
Wikileaks: next phase in the social media revolution
 

How transparent are you?
 

Measuring ROI in social media
   

Facebook creates more close relationhips
   

Ask your grandmother about social media (video/4 min.)
   

Social Media Marketing vs Social Business
 
 

Twitter overview
 
Will the chitchat kill Twitter?
 
Twitter's 140 character limit: blessing or hidden menace
 
Twitter could get you sued or in prison!
 
How foursquare and Twitter can get you robbed
 
Use Twitter to monitor your brand online
   
 

Facebook overview
   

How many fans do you need to be successful in Facebook?

   
Facebook creates more close relationships
 
How to register a Facebook account
 
How to use facebook safely
   
Does Facebook make us shameless?
   
Video on Facebook virus warning
 
Will Facebook use decrease because of off-line consequences?
 

 

Facebook could get you fired or divorced
   
Facebook & Privacy: Are your photos tagged?
       
 

YouTube overview
 
How to use YouTube in your marketing
 
Instruction: How to link YouTube videos together
 
 

LinkedIn overview
 
Are you and your business on Linkedin?
       
 

Book reviews
 
Socialnomics
 
The new rules of Marketing & PR
 
Social Media ROI
 
The thank You Economy
   
We are all Weird
       
 

Case studies
 
United breaks guitars
   
Old Spcice
       
 

Social media in a nutshell
     
     

 

 

 
 
  ARTICLES
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  BOOK REVIEWS

Some of my personal remarks and opinion on books related to social media marketing:

Social media ROI by Olivier Blanchard, in eMarketing Reflections"Social Media ROI" Managing and measuring Social Media efforts
in your organization, by Olivier Blanchard


"Socialnomics" How Social Media Transforms the Way We Live and Do Business, by Erik Qualman


"New rules of PR & Marketing" How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott

 
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