Socialnomics How Social media transforms the way we live and do business
By: Erik Qualman November
2010
Socialnomics
is a good book if you still have doubts about social media marketing
or if you have just started to find your way around social media.
It explains very clearly how social media has changed the way
we communicate and gives great examples of effective use of social
media in all types of campaigns.
The main
message of the book is that companies need to change their attitude
towards their customers and have to learn to deal with their customers
in a completely different way. Companies are no longer in control
and have to let their customers decide what to talk about (and not
just pushing ads out). And not only companies, as the case study of
Obama's use of social media in his election clearly shows social media
does filter into all aspects of our life.
For
those who have more experience with social media I can say that
the most I enjoyed from Qualman's book is that it does give a lot
of interesting real world examples in an easy to read style. I was
attracted to this book by the video made by Erik Qualman on YouTube
which I used to explain social media to other people. If you haven't
seen the video, take a look at it below, it gives a good idea of
Erik Quyalman's thoughts behind the book.
Social
media
