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Using YouTube in your marketing
February
2010

When planning online marketing, especially in the social media environment, marketers often talk about using Facebook and Twitter for their campaigns. YouTube is often mentioned as an example when people talk about social media, but when it comes to marketing YouTube is usually ignored.

There are companies promoting their products with a video on YouTube or placing their TV ads also on YouTube, but not many companies use YouTube actively in their campaigns.The big advantage of YouTube is that it is visual. Many people will prefer watching a video over reading texts and visual messages stick longer in peoples memories. There are several ways you can use YouTube:
 
  • The easiest way is to create a video, place it on YouTube and then incorporate that one in your website(s). This will enliven your website, even if most of it consists of texts, and it gives you an extra link from YouTube to your site, improving your position in Search engines. By placing this YouTube video on different sites, blogs etc. you get a better reach and again create more links to your main website.
     
  • However, in YouTube you can also set up larger campaigns. It is possible to create links within YouTube videos, that will start other videos. This way you can make a series of related video messages that people can go through or even write a story with different outcomes. For example, if someone would like to buy a car, it would be possible to create a series of choices, showing the customer different experiences according to his or her needs. This customer would end up at one of several result videos showing the car that fulfils all the customer's requirements.

Do you see any other use for this kind of video chains or for YouTube videos in general?


For a more extensive explanation of creating links in YouTube videos:
How to link YouTube videos



 

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  BOOK REVIEWS
Some of my personal remarks and opinion on books related to social media marketing:

"Socialnomics" How Social Media Transforms the Way We Live and Do Business, by Erik Qualman

 

"New rules of PR & Marketing" How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly,
by David Meerman Scott

 
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